Tesla’s sales continue to go down in Europe despite the availability of the new model Y and record discounts.
However, the car manufacturer adheres to a good month in Norway, which is not very impressive in comparison and could prove to be a fluke.
More data is starting to come from European markets on Tesla sales from May.
Yesterday we reported on Tesla’s catastrophic performance in France, which was even worse than the first quarter despite the fact that the new model Y was now available.
Now the latest data confirms that similar falls continue for Tesla in Europe in Belgium, Spain, Sweden, Denmark and other markets:
The only two markets that have not seen falls in May are Norway and Austria.
While Tesla does not comment on any of the markets in which its sales go down, the carmaker quickly promoted his surprising performance in Norway:
However, it is not worth that the increase of 213% in deliveries is compared to a particularly poor May 2024 for Tesla.
In comparison, here is Tesla’s delivery in the second month of every quarter of the previous two years:
It is clear that the anomaly was more with May 2024 than incredible performance in May 2025 – although there is no doubt that Tesla’s sales have recovered in Norway last month.
This is partly due to Tesla, which offers record discounts, including zero-interest financing on the new Model Y.
The car manufacturer has offered similar incentives throughout Europe, but it is not so successful.
With most of the month of data coming in, Teslas Q2 supplies in Europe are currently tracking the already disastrous Q1 performance that Tesla accused of Model Y change.
Electek Tag
Tesla may try to frame this, but it will have, but the data is clear: Tesla’s sales fall as a cliff in Europe despite the availability of the new model Y and registration of incentives such as financing zero interest.
2,500 Nordmenn, who buys Tesla vehicles in May, does not compensate for the fall in other markets, and I doubt the increase in May in Norway will be sustainable in the second half, especially if Tesla ends the financing of zero interest when it claims it will at the end of the quarter.
At this point, what Tesla needs in Europe is to be completely dissociated from its CEO and a more updated EV lineup, which includes smaller and more affordable vehicles, such as KIA EV3, Volve EX30, etc.
Unfortunately, its CEO of focused on false promises of autonomy to bring these vehicles to the market.
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