Tesla has announced that it now offers interest -free loans on cybertruck until the end of the month. The move corresponds to an approx. $ 10,000 discount of approx. $ 10,000 and shows that Tesla has reached a new level of desperation by trying to sell cybertruck.
After the unveiling of Cybertruck in 2019, Tesla reported to have accumulated over 1 million reservations for the highly expected electric pickup.
However, after the launch of the production version in 2023 to almost twice the price and with less reach than previously announced, the vehicle program became a total floppy.
Tesla had planned a production capacity of 250,000 vehicles a year at Gigafactory Texas, and CEO Elon Musk said he could see the car manufacturer doubled to half a million trucks a year.
However, Tesla ended up having trouble selling 40,000 cyber trucks in the first year, and the delivery rate fell even further in 2025 with inventories stacked up.
To address the demand problems, Tesla began to Throttle production earlier this year and offer deeper discounts on its new vehicles.
Today, Tesla announced its largest cybertruck discount yet: 0% APR financing for those who order the truck with its $ 8,000 full self-driving package:
As we recently reported, Tesla has almost stated by providing autopilot on cybertrucks – pushing many buyers against its more expensive FSD package.
Now Tesla is doubling on the strategy by subsidiating funding with FSD.
The car manufacturer has already offered 0% financing in model 3 and cheaper financing on Model Y, but it will be quite expensive on the more expensive cyber truck.
At a cost of $ 88,000 (Cybertrcuk Dual Motor Plus FSD), it should cost Tesla about $ 10,000 in loss revenue to subsidize the loans at the current rate.
Inventory Trackers indicates that Teslas Cybertruck -Inventar in the United States exceeds 3,700 units, valued for over $ 300 million.
The fact that Tesla only expands this offer through June 30 points to the car manufacturer trying to reduce its inventory at the end of the quarter.
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It seems that Tesla is delivering cybertruck at an annual rate of approx. 25,000 units in the second production year – down from ~ 40,000 units in the first year.
There is no way to say it nicely: This is a commercial floppy.
It is especially bad when you consider that Tesla was preparing for a production of 250,000 units a year.
Let’s see how successful a 0% Apr promotion is. I’m sure it would have a positive influence, but I doubt it will help increase the annual rate to more than 30,000 units.
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