Tesla’s sales -free in Europe continues. US car manufacturer’s sales fell by 40% in July, while bids rose by 225%.
The European Automobile Manufacturer Association (ACEA) released car sales numbers for July today, confirming that the sale of battery-electric vehicle increased 39.1%, which exceeded the growth rate for ice cream vehicles.
In general, increasing EV sales would be suitable for an EV leader like Tesla, but the US car manufacturer’s sales remain in the repayment of Europe.
Tesla fell 40% in July and it is now down with 37% years to date in Europe:
| Manufacturer | July 2025 Share | July 2025 Units | July 2024 Units | July change % | YTD 2025 Share | YTD 2025 units | YTD 2024 units | YTD Change % |
| Volkswagen Group | 28.2 | 306,543 | 274,659 | 11.6 | 26.8 | 2.118,545 | 2.044,448 | 3.6 |
| Volkswagen | 11.5 | 124,464 | 109,327 | 13.8 | 11.0 | 872,817 | 825,709 | 5.7 |
| Skoda | 7.1 | 77,591 | 59,442 | 30.5 | 6.2 | 490,531 | 440,832 | 11.3 |
| Audi | 4.9 | 52,971 | 59.147 | -10.4 | 4.8 | 381.095 | 404,240 | -5.7 |
| Cupra | 2.2 | 24.199 | 16,662 | 45.2 | 2.2 | 177,241 | 129.571 | 36.8 |
| Seat | 1.7 | 18.564 | 22,092 | -16.3 | 1.6 | 132.209 | 172.059 | -23.2 |
| Porsche | 0.7 | 7.801 | 6.413 | 21.8 | 0.7 | 57,777 | 64,826 | -10.9 |
| Others (vw) | 0.1 | 952 | 766 | 24.3 | 0.1 | 5,984 | 5,450 | 9.8 |
| Stellantis | 13.9 | 151.391 | 153,071 | -1.1 | 16.4 | 1,192,746 | 1,298,490 | -8.1 |
| Peugeot | 4.4 | 48,027 | 49.291 | -2.6 | 5.2 | 411.792 | 394,985 | 4.3 |
| Opel/Vauxhall | 3.3 | 36,279 | 35,337 | 2.7 | 3.1 | 241,385 | 267,479 | -9.8 |
| Citroen | 2.4 | 26,333 | 26,298 | 0.1 | 2.7 | 216,659 | 249,824 | -13.3 |
| Fiat | 2.1 | 21,321 | 23,862 | -10.7 | 2.1 | 172,692 | 200,084 | -13.6 |
| Jeep | 1.0 | 10.422 | 10.479 | -0.5 | 1.0 | 82,692 | 81.231 | 1.7 |
| Alfa Romeo | 0.4 | 4,317 | 3,197 | 35.0 | 0.4 | 38.127 | 28,487 | 34.0 |
| DS | 0.2 | 1,416 | 1,506 | -5.9 | 0.2 | 11,952 | 12,608 | -5.2 |
| Lancia/Chrysler | 0.1 | 905 | 2,843 | -68.2 | 0.2 | 7.401 | 9.263 | -20.3 |
| Others (stellantis) | 0.1 | 549 | 501 | 9.6 | 0.1 | 5,846 | 3,875 | 50.9 |
| Renault Group | 9.6 | 104.194 | 95,784 | 8.6 | 8.7 | 812.116 | 767.674 | 5.8 |
| Renault | 4.6 | 49.559 | 48,285 | 2.6 | 5.6 | 443.682 | 411.762 | 7.8 |
| Dacia | 5.0 | 53,495 | 47,468 | 12.7 | 4.6 | 362,839 | 353.155 | 2.7 |
| Alpine | 0.1 | 140 | 39 | 261.3 | 0.1 | 595 | 294 | 102.3 |
| Hyundai Group | 8.5 | 91.918 | 93,934 | -2.3 | 8.2 | 631.027 | 658.162 | -4.1 |
| Hyundai | 4.5 | 45,347 | 46,362 | -2.2 | 4.2 | 316,492 | 329,627 | -4.0 |
| Kia | 3.9 | 42,671 | 46,390 | -7.0 | 4.0 | 314,535 | 328,944 | -4.2 |
| Toyota Group | 7.0 | 77,475 | 80,390 | -3.6 | 7.0 | 556,611 | 559.524 | -0.5 |
| Toyota | 6.6 | 71,376 | 74.172 | -3.8 | 6.7 | 510,094 | 557.039 | -0.5 |
| Lexus | 0.4 | 6.099 | 4.218 | 44.6 | 0.3 | 46,517 | 24,885 | 86.9 |
| BMW Group | 7.7 | 83,279 | 74.602 | 11.6 | 7.2 | 569,338 | 542.167 | 5.0 |
| BMW | 6.3 | 66,775 | 63,725 | 4.0 | 6.0 | 474,149 | 426.159 | 11.3 |
| Mini | 1.4 | 15.404 | 10.897 | 41.4 | 1.2 | 95.189 | 80.122 | 19.0 |
| Mercedes-Benz | 4.9 | 53,458 | 53,447 | 0.0 | 4.9 | 388,876 | 387,780 | 0.3 |
| Ford | 3.3 | 35,210 | 31,730 | 11.0 | 3.3 | 260,342 | 236.071 | 10.3 |
| Volvo cars | 2.3 | 25,030 | 30,044 | -16.7 | 2.5 | 195.966 | 225,003 | -13.3 |
| Nissan | 1.9 | 23,882 | 25.002 | -4.8 | 1.8 | 187.969 | 198,459 | -5.3 |
| Saic Motor | 2.1 | 23,316 | 20,769 | 12.3 | 2.2 | 176.415 | 149,729 | 17.8 |
| Suzuki | 1.0 | 10.242 | 11,934 | -14.2 | 1.1 | 106,860 | 112,857 | -5.3 |
| Tesla | 0.8 | 8.837 | 14,769 | -40.2 | 1.2 | 113.019 | 179,338 | -37.0 |
| Mazda | 0.8 | 8.772 | 10.795 | -18.7 | 0.9 | 91.175 | 101.475 | -10.2 |
| Bid | 1.2 | 13.503 | 4.151 | 225.3 | 1.0 | 84,416 | 21.612 | 290.6 |
| Jaguar Land Rover Group | 1.0 | 9.828 | 12,010 | -18.2 | 1.2 | 82,332 | 95.161 | -13.4 |
| Land Rover | 0.7 | 9.821 | 10.240 | -4.1 | 1.0 | 79.252 | 85,950 | -7.8 |
| Jaguar | 0.3 | 7 | 1,770 | -99.6 | 0.2 | 3,080 | 28,211 | -89.1 |
| Honda | 0.6 | 6.024 | 6.068 | -0.7 | 0.5 | 3,314 | 3,777 | -12.3 |
| Mitsubishi | 0.3 | 3,327 | 4,224 | -21.3 | 0.4 | 31,221 | 40,491 | -23.6 |
Meanwhile, BYB rose 225% and outsourted Tesla by a wide margin with 13,503 units sold against Tesla’s 8,837.
BYD has been selling passenger cars in Europe for less than 3 years, and it is already surpassing Tesla on a monthly basis.
At this pace, the Chinese car manufacturer could even potentially outsourcing Tesla in Europe throughout the year.
Electek Tag
Bev sales have risen 40% and Teslas is 40% down. This is a red flag if I have ever seen one.
It is shocking to me that Tesla let this happen in such an important market for electric vehicle.
If I understand correctly, Tesla does not treat the problem on All because CEO Elon Musk believes that the reason Tesla is not doing well in Europe is that “everyone else is doing poorly in Europe” and that Tesla cannot launch its full self -driving system on the market.
One of these points is a complete fabrication that the data above highlights and the other is, in my opinion, total speculation.
I would be surprised if Tesla’s FSD launch in Europe has a significant impact on demand.
Meanwhile, Tesla allows its sales to free fall in one of the world’s largest car markets is acting as if it does not know that the real reason demand is abysmal: Elon Musk.
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